Product Design and Branding with Generative AI

Course Overview

This course provides a comprehensive guide to designing and prototyping digital products quickly using generative AI tools such as Figma Make, Claude Artifacts, Canva, and Google Studio. It covers the entire product lifecycle from ideation and planning to branding, UI/UX prototyping, motion design, and pitching to stakeholders.

Students will learn to automate product planning, create cohesive brand identities, generate functional UI code, and produce engaging motion graphics and pitch materials to accelerate product development workflows.

Key Takeaways

• Master AI-augmented product lifecycle to reduce development time.
• Automate product planning including PRDs, user personas, and competitor analysis.
• Create brand identities with logos, design systems, and brand assets using AI tools.
• Rapidly prototype UI/UX with Figma Make and generate functional UI code with Claude.
• Use Google AI tools to extract design systems and prototype backend features.
• Produce motion graphics and brand story clips to enhance product presentation.
• Develop persuasive pitch decks and proposals using generative AI.

Prerequisites

• No prior design or coding experience required; beginner-friendly.
• Access to a computer with internet connection to use web-based AI tools.
• Willingness to experiment and iterate with AI prompt engineering.

Target Learners

• UI/UX designers and creatives seeking to speed up workflows with AI.
• Tech entrepreneurs and startup founders needing rapid prototyping and pitching skills.
• Product managers and strategists aiming to automate planning and research.
• Beginners and non-technical founders with product ideas but limited design/coding skills.
• Freelancers and agency owners wanting to expand service offerings to include AI-driven product design and branding.